Today’s Adotas article reporting on BIGresearch among 16,000 adults.  Somewhat contrary to info I’ve read before, this one says… 18 to 24 year-olds are “the demographic most open to mobile advertising.”

“The percentage of young consumers influenced more than doubles for both forms of cell phone media (14.2% for video and 15.9%for text messaging).”  For ref. ‘word of mouth’ is #1 at 42%.

Tech-driven Word of Mouth – “More than half (50.5%) of 18-24 year olds communicate with others about a service, product or brand via cell phone (compared to 29.6% of all adults), second only to face-to-face communication (66.9%).”

The article’s title is Mobile Marketing Sweet Spot: 18 – 24 year olds