Adotas.com, with cooperation of AdWeek, posted an article about an IBM study quantifying advertisers move to on-line.   The study is titled “The End of Advertising as We Know It” and predicts 30% of the money currently spent in traditional media will move online IN THE NEXT FIVE YEARS!  

Quote from the article – “The picture that IBM draws is not new—several recent surveys have illustrated the growth of online marketing, for example. But the magnitude and speed of the shift away from traditional media the report outlines appears substantial enough to give any agency, marketer or media company pause.”

Read the whole article.  It’s worth the few minutes – then start planning for the future…