Do US consumers trust the Internet?  59% of online adults turned to the Internet – instead of their doctor – for health information according to a recent ORC study (1,000+ responses).   Symptoms, diseases and courses of treatment were among the top searches.  Info is power.  If consumers are reserching their new toys, dream vacations, CPGs and everything else under the sun it makes sense that they’d want some info before heading to the doctor (or deciding whether or not to schedule an appointment).

Or, maybe it has something to do with the cost of health care…