Recently read this about “fake amateur musician” Marie Digby and it reminded me of the Tony Hawk and Volcom posts I’ve been watching on Malakye.com.   Digby’s record company promoted her as an amateur when she wasn’t…

There are so many studies on youth, Social Marketing and WOM and all boil down into one simple word = authentic.  If you’re not honest and believable then you’re dead meat. 

JupiterResearch president, David Schatsky said in a statement mentioned in a September adotas.com article …. “There are definitely pitfalls associated with the social networking sites. While these sites may appear to be the most effective manner of delivering a message regardless of brand appropriateness, by failing to truly understand the audience, viral marketers stand to alienate as many consumers as they interest.”He concluded, “Advertisers should be cognizant of the fact that attempts to reach outside their brand images or target demographics and only end up looking like they are trying too hard.”

Why is that conclusion necessary?  Shouldn’t marketers already know this?  Why does the move into “new” media make some forget the basics?  Why the “disconnect” when the whole idea with these methods is “connecting”?